Asset Management Microsite
Mitie
Mitie Asset Management
FTSE 250 Mitie specialise in strategic outsourcing and energy services. They needed a tool to help drive sales in their asset management business and approached us to produce and deliver such a solution. Working closely with Luminous, who provided the initial creative concepts and storyboards, we sought to develop a compelling interactive solution.
Engaging customers from the very outset was vital so we created a series of complex but sophisticated animations based heavily on actionscript. With an integrated optional voiceover in the introduction, the animations were more than just a showreel. They supported user interaction through a simple drag and drop functionality, enabling prospective customers to map various scenarios and explore how alternative technologies could deliver solutions for them.
An impressive and effective marketing tool
The result is a really impressive and effective marketing tool. It has successfully positioned Mitie as the partner for authorities and organisations to develop locally-based energy solutions. It blends itself perfectly with the Mitie brand and communicates through its delivery the brand ethos of customer engagement and partnership.
“Chemical Design deliver great online solutions, their ability to take a creative concept and deliver it in a compelling interactive way is exceptional. They offer creative and technical input, adding value at every stage of the process.”
Alan Hines, Luminous Reputation Management
