Rooster Sailing Brand Communications
Creating a great brand for great products.
Rooster Sailing are an online shop that specialise in high-end sailing products and clothing. Their problem was simple; their products were technically very good but due to poor branding and low investment in marketing their business, they were not held in high regard in the industry. They needed to create a more professional brand and professional approach to marketing.
Working with their existing material our first step was to simplify their literature; by removing the over-technical jargon we made the company instantly more accessible. We built an image library of their products and took some exceptional photos to use in advertising, visually showing the detail that goes into their products without having to write long descriptions; in a sense allowing the products to speak for themselves.