MCS

We delved into MCS Rental Software’s journey, understanding their pivotal moments, milestones, and the values that shaped their identity over the years. We also analysed their current branding elements, including the logo, colour palette, typography, and visual style, to identify key components for preservation and enhancement. Leveraging insights from our research, we conceptualised designs that seamlessly integrated the essence of 40 years of success with the familiarity of their existing branding. Experimented with various design elements, focusing on symbolism, versatility, and timeless appeal.

Iteratively refined initial concepts based on feedback from the client, ensuring alignment with their vision and objectives. We paid meticulous attention to detail, striving for a balance between innovation and adherence to brand guidelines. We carefully incorporated MCS Rental Software’s established colour palette into the new logo, ensuring consistency and brand recognition and seamlessly integrated elements from their previous logo, respecting the familiarity it held among stakeholders while infusing it with renewed significance for the milestone celebration.